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Table 2 Comment classification

From: “My Invisalign experience”: content, metrics and comment sentiment analysis of the most popular patient testimonials on YouTube

Overall comment

Focus of concern

Invisalign’s disadvantages

Found video useful/informative

Treatment cost

Pain

Commented on vlogger’s reliability/sponsoring

Complications (pain, lisp, etc.)

Lisp

Positive comment on vlogger’s treatment outcome

Treatment duration/wearing time

Bad odor

Negative comment on vlogger’s treatment outcome

Cleaning aligners/oral hygiene

Wearing time/commitment

Confused Invisalign with retainers

Retention/stability

Dietary consequences

Asked for further information

Efficiency

Public embarrassment

Other

Treatment procedures

Treatment cost

Combination

If Invisalign indicated for own malocclusion/asked for advice

Oral symptoms

No comment

Asked/shared information about own malocclusion/treatment/found similarities

Not indicated for all cases

Reason for choosing Invisalign

Other (e.g., enamel decalcification)

Other

Combination

Combination

No disadvantages mentioned

No information asked/shared